The result at a glance
The starting point
The company was skilled and trusted by its customers, but it was hard to find online. Its Facebook page had been quiet for months, had around 70 followers and was not bringing in work. Google was not producing a useful flow of enquiries either.
What Delta T Growth did
I managed the Google Business Profile, Google pay per lead ads and social pages together. The ads focused on boiler and air conditioning work. The social posts used the company's real jobs and clear trade knowledge instead of generic marketing content.
- Google Business Profile improved and kept active
- Google pay per lead ads set up and managed
- Facebook content restarted with a regular plan
- Work focused on the services the company wanted more of
What changed
The ads produced 11 boiler and air conditioning leads at an average cost of £6.88 each. Free calls and website enquiries from the Google profile also increased.
In the first full month of social work, the page recorded 18.9K views, reached 6.6K people, received 392 interactions and had 555 page visits. The following grew from around 70 to roughly 140-150. One post led to three air conditioning enquiries that became booked jobs.